A Month Dedicated to the American Dream
June is National Homeownership Month -- a time dedicated to celebrating the value of homeownership and educating consumers about the many benefits of owning a home.
At NAMB, we believe mortgage professionals are on the front lines of helping individuals and families achieve the dream of homeownership.
Throughout June, NAMB will be providing mortgage brokers with free educational resources, marketing materials, social media content, video assets, and consumer education tools designed to promote homeownership in local communities.
Homeownership by the numbers.
65.3%
The national homeownership rate as of Q1 2026, per the U.S. Census Bureau. The Q1 2026 homeownership rate was 65.3 percent, consistent with Q1 2025 and Q4 2025 figures.
36.8%
Homeownership rate among householders under age 35 -- representing a significant opportunity for loan originators working with first-time buyers.
78.4%
Homeownership rate for householders aged 65 and over, illustrating the long-term payoff of ownership
43x
The typical U.S. homeowner now has a net worth 43 times greater than that of the average renter, according to a NAR analysis of Federal Reserve data
NAMB has created a full series of "Did You Know?" homeownership graphics brokers can share throughout June and beyond. Download them in the Toolkit below.
How NAMB is Supporting Homeownership
NAMB is Here to Help You Help Your Buyers
This campaign is designed to help mortgage professionals flip the script -- shifting conversations from products to purpose. By leading with education, community involvement, and consumer empowerment, brokers can build lasting relationships and become trusted housing advisors in their communities.
The NAMB Homeownership Toolkit gives brokers professionally designed resources they can immediately use across:
- Social media platforms
- Websites and email campaigns
- Community events and educational seminars
- Video campaigns
- Realtor partnerships
- Local outreach initiatives
Educational Resources
The toolkit also includes educational materials explaining the mortgage process from application to closing, helping consumers better understand the homebuying journey.
Additional promotional ideas and campaign suggestions are also included to help brokers host events, create social campaigns, engage with their communities, and spread awareness about homeownership.
What’s Included in the NAMB June Homeownership Month Toolkit
NAMB has created a complete June Homeownership Month marketing toolkit to help mortgage brokers educate consumers, build relationships, and promote the value of homeownership throughout June.
Toolkit includes...
Homeownership educational graphics
“Why National Homeownership Month Is Important” graphic
“5 Facts About Homeownership” infographic
“Did You Know?” homeownership graphics
Home equity educational graphics
Kitchen/home improvement value graphics
Wealth-building and financial stability graphics
SOCIAL MEDIA POSTING INSTRUCTIONS
Simple step-by-step instructions explaining how brokers can:
Download graphics
Copy Captions
Post on Facebook and LinkedIn
Stay consistent throughout June
"30 instagram posts for june homeownership month" guide
30 additional social media content ideas brokers can customize and post throughout June.
mortgage guide for homebuyers
A downloadable education guide covering:
The mortgage process
Pre-approval
Underwriting
Appraisals
Closing
Mortgage tips for buyers
"how to use chat gpt for june homeownership month" guide
A complete AI marketing resource showing brokers how to use ChatGPT to create:
Social media posts
Social media graphics
Email campaigns
Video scripts
Blogs and educational content
Know Your Numbers. Serve Your Buyers Better.
The following resources provide current data, market research, and consumer insights loan originators can use to educate buyers, strengthen conversations, and build credibility.
Brought to you by NAMB
Helping to Build Homeownership
NAMB.org | The National Association of Mortgage Brokers
