NAMB National 2026

Every originator faces the same rate environment, the same tightening purchase market, and the same noise. So why do a small number of producers keep winning no matter what the market does?

Brian Hale shares fifteen years of performance data, a survey of nearly 27,000 loan officers, and the operating principles of the top one percent, all built into a working framework of two words and seven choices.

Your AI isn't the problem. Your architecture is.

Shane Kidwell built his first AI assistant for his brokerage and now runs 30 of them, for compliance, recruiting, underwriting scenarios, and more.

Learn why one chat, one job, one output works at scale, and how to identify the first three things in your business to hand off this week.

Every successful originator has a Black Line: a simple set of actions they return to regardless of market conditions, distractions, or uncertainty.

Through powerful storytelling, Michelle shares how the principles that guided her through 66 laps in the pool, setbacks, and loss became a prospecting system now used across the country. Leave with a simple daily framework for more opportunities, conversations, and referrals.

Most loan officers aren't held back by a lack of skill. They're held back by having no system running in the background, so every month starts from zero.

Tim Braheem breaks down the three systems every top producer runs: market consistently, sell as the expert, and deliver a repeatable process that turns clients and agents into a referral engine.

2027 will require us to think beyond traditional marketing. Culture, brand authority, AI and AEO, data, content, and meaningful experiences are becoming increasingly important in how people discover and choose a company.

Paul Lucido and Ginger Bell explore the competitive advantages of knowing who we are, owning our story, embracing innovation, and measuring what matters.